App Event Metrics from Streaming TV in Your Dashboard

App event metrics allow you to measure the cost for every install and lower-funnel event from your Android or iOS application. You now have access to these metrics in your Tatari dashboard for streaming TV on both a view-through basis (the industry standard) and an incremental basis—a method proprietary to Tatari that more precisely measures TV ad response. 

With this increased visibility into response for people who have installed or taken an action in your app, you can better optimize your portfolio and creatives, and drive higher ROI from both linear and streaming TV advertising.

Read the full announcement here. 

Where to find it in your dashboard

Log in to your Tatari dashboard and change your upper funnel metric setting to “Install” under the measurement panel. The streaming tab of your dashboard will immediately reflect app event metrics. 

Release Notes

The following metrics in your dashboard will show cost per install, cost per acquisition and conversion rate metrics for both view-through (1, 7 and 28-day windows) and incremental. 

Streaming Tab → Overview

• CPI as big number 
• Install lift as big number 
• Immediate lift in the install lift chart
• Drag lift in the install lift chart
• CPI chart by week and month, filterable by platform
• CPA chart filterable by platform

Streaming Tab → Platforms

• CPI as big number
• Install lift as big number
• CPI as a column 
• Relative performance based on install lift
• CPA column 

Streaming Tab → Platforms → Platform Drilldown

• CPI as big number
• Install response as big number
• CPI chart by week (includes “all CPI” baseline comparator)

Streaming Tab → Creatives

• Efficiency based on install lift
• Relative performance based on install lift
• CPA column