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Creative Delivery

To ensure your video files are seen exactly as you intend them to be, please review and follow the detailed specifications below:

File Naming

  • The file name should be the Ad-ID with the file extension at the end (e.g., ZYWX9876000H.mpg or ZYWX9876000H.mov). 
  • If you’re not using Ad-ID, all file names should follow these guidelines:
    • File names can only contain letters and/or numbers (special characters are
      not allowed).
    • HD file names must end in an “H” and the SD file name must match the HD file name with the exception of the “H” (e.g., ZYWX9876000).
      • Note: In Canada, the “H” is not a requirement for HD spots.
    • HD file names should be 12 characters or less and SD file names should be
    • 11 characters or less. The Extreme Reach platform allows for file names to be longer but that could cause potential rejections at some video destinations— see restrictions