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Monthly Data Fees 

Part of your linear and streaming TV campaign includes data fees. Depending on your needs, you'll see some or all of the below fees on your invoice.

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Publisher-Specific Fees:

  • Peacock AD-ID Fee: $50 per creative
    An AD-ID code is a unique code for each creative (similar to an ISCI code), however, it is purchased through one centralized organization. Peacock currently requires the use of AD-ID codes.

First month TV launch examples

Below are three different campaign examples stating the fees you’d incur in your first month
of TV advertising. It’s important to note that these costs will go down as you optimize your campaign and the amount of new networks you test decreases.

DUBHOUSE and WATERMARKING (mandatory)

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