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FAQs: Date Picker and Stat Headers

Find frequently asked questions about your dashboard’s date picker and stat header. 

 

Can I change which metrics I see in the stat header? 

Yes, you can add or remove metrics by clicking Edit. 

Then selecting from the dropdowns next to each metric. 

If you don't want to see seven metrics (default), you can remove them by clicking this icon:

You can also select the change indicator if you have a preference for viewing the metrics as a percent or absolute number. 

Make sure to hit Save after you make adjustments. 

All changes will be reflected at the user level (i.e. only you can see your changes and not others on your account). 

 

Why are the reach and frequency numbers blank in my dashboard stat header? 

There are two possible reasons why these numbers may be blank:

1.  You have chosen a custom date range (not a preset). Reach and frequency are currently calculated for preset date ranges. 

2.  You may have sparse data. Please reach out to your Client Services Manager for further details.

Can I still choose a custom date range? 

Yes, select a date range as you normally would by clicking on a start and end date in the calendar. 

What rules are being used when comparing to previous periods?

The comparison arrows compare to the same time range relative to the preset, meaning “This Week” compares to “Last Week,” “Last Week” compares to the week prior, “This Month” compares to “Last Month”, and so on. Months account for different lengths, so if the current month has 30 days you will still compare to all 31 of the previous month.   

If you choose a custom date range, the comparison will be to the same number of days immediately preceding the range you selected. In every case, the date range for the comparison is labeled in the bottom right of the stat header. 

What does the different color coding mean for the comparison arrows under the stats?

The color-coding of the arrows is pretty simple: Red means the metric got worse, green means it improved, and gray means the metric has neither improved nor gotten worse. For example, “Spend” increasing or decreasing is not inherently good or bad. Keep in mind that certain metrics move in opposite directions, so an increase in reach is good (green), but an increase in CPA is bad (red). 

Why do I not see reach or frequency in my combined view? 

You may not see combined reach or frequency metrics if you have missing data from either linear or streaming campaigns.