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FAQs: Setting Up Tatari Tag Manager

What is Tatari Tag Manager?

For new client onboarding

For existing Tatari clients

What is Tatari Tag Manager (TTM)? 

Tatari Tag Manager is an update to the previous pixel version, Tatari Tracker. It has the same functionality (i.e. it allows us to attribute who saw your TV ad and then visited or took action on your website) but additionally it enables us to attach third-party pixels (with your permission) that are important for future programmatic buying or retargeting campaigns. 

For new client onboarding

I’m new to Tatari. How do I get started? 

Please follow the steps here.

What if I don't have a user ID?

The Tatari library will assign a unique Tatari (session) ID to each of your website visitors, which is stored as a cookie and will persist across sessions. You can access the Tatari ID we have assigned to a user at any time. We set the sessionId as a cookie with the browser maximum lifetime (usually 7 days).

How do I verify the pixel snippet is loading correctly? 

Navigate to a page where the snippet should be loaded.

Expand the <head> or <body> tag to identify a <script> that contains the contents of the snippet. 

How do I verify the tracking calls are triggering correctly?

After verifying that the snippet is loaded correctly, you can also enable debug mode on the tracker to verify the tracking calls are triggering correctly. In the same browser console, type tatari.enableDebug(). This will enable debug mode for 24 hours, and every time an event is sent (pageviews, identify, and custom events) it will log them to the browser console like this:

Keep in mind that the tracker automatically sends page views each and every time the snippet is loaded.

What if my user conversion flow involves multiple domains?

If your user conversion flow involves multiple domains, you will need to add a dynamic URL parameter to the link when you direct your user to the second (or third, etc.) domain.

http://example.com/some/path?${tatari.sessionUrlParamName}=${tatari.sessionId}

You will also need to modify your Google Analytics setup to allow for cross-domain measurement (also known as "site linking"). Learn more. 

You can also leverage our tatari.identify() function to track users across different domains. Simply call this function when a user is identified on your end (such as a login or signup) and pass in the user ID.

For existing Tatari clients 

I’m currently a Tatari client. How do I know if I already have Tatari Tag Manager installed? 

You can confirm by looking at your snippet currently pasted across your website. If it contains /tag-manager, you have the new pixel (Tatari Tag Manager) installed. 

If it contains /tracker, you have the old pixel (Tatari Tracker) installed and need to update it to Tatari Tag Manager. 

If I have Tatari Tracker set up, what are the steps to update to Tatari Tag Manager?

If your website is hosted on Shopify, please contact your Client Services Manager for more information. 

If your website or any web pages are not hosted on Shopify:

  1. Log in to the Tatari platform. 
  2. Under step one Snippet Instrumentation, copy the updated code (that contains /tag-manager) and use it to replace your current Tatari Tracker code that lives across your website and landing pages. 
  3. Verify the code has been implemented correctly by confirming you still see your events under the Hourly Events tab at the bottom of the TTM setup page, and that the counts match your expectations.
  4. Let your Client Services Manager know once you've updated to Tatari Tag Manager. 

If you don’t see events, please confirm you’ve copied and pasted the code correctly. If the problem persists, reach out to your Client Services Manager.  

When is the best time to make the update? 

We recommend you make the switch well in advance of a big ad campaign and that you have engineering resources on-hand in the subsequent days to make sure everything is working properly (i.e. aim to set it up at the beginning of the workweek). 

Will we lose any previous tracking or attribution by updating to Tatari Tag Manager? 

You won’t lose any historical tracking or attribution data by replacing the Tatari Tracker snippet with Tatari Tag Manager. However, If you remove Tatari Tracker instead of updating it, we will no longer be tracking your page views and conversions which are critical to your campaign attribution, measurement, and media buying.  

I’m not planning any programmatic buying or retargeting campaigns. Why should I update to Tatari Tag Manager?

Tatari Tag Manager is our most up-to-date pixel offering and it’s best practice to implement the most recent version. Additionally, we plan to offer more third-party pixels in the future to improve and expand your TV campaign offering so by having this setup now, we’ll be able to quickly attach new pixels -- no additional engineering work is required on your end.