Filtering Dashboard Data by Media Strategy

In your Tatari platform, you can filter dashboard data by Brand, Direct Response, Core, or Test.

The types of media strategies refer to the following:

Brand: Inventory bought in high-reach brand awareness campaigns
Direct Response: Inventory bought in direct response campaigns
Core: Inventory you buy regularly
Test: Inventory you bought to test performance

Your brand and/or direct response buys may also be tagged as core or test. In order to filter data by Media Strategy, your media buying team has to tag your buys. Please reach out to them if you have questions.

Note: Adding Brand + Direct Response metrics won’t always equal the “All” option, usually in cases where your media buys are not tagged.

Data will be backfilled up until the first date the buy was tagged which may vary across all buys. You can also view media strategies in your Reports.