Instrumentation Overview

Web

Mobile

Upper funnel (e.g. web visitors, app installs)

For new clients launching campaigns as of 4/5/21:

We track your unique website visitors using our pixel, Tatari Tag Manager, that you install across all web pages. However, it's also required to integrate with Google Analytics so we can tune our understanding of your website traffic. 

For clients launching campaigns prior to 4/5/21:

We'll track your website visits with Google Analytics.

For all clients, you can use our fully automated integration with Google Analytics in your Tatari dashboard > Integrations > Google Analytics. 

If you have high traffic, we ask for Google Analytics 360 as it gives us a full view of visitor data (vs. sample size data in the free version).

Note: Currently, we only support GAv3 accounts.

We're fully integrated with AppsFlyer, Adjust, Branch, Kochava, and Singular.  

You can set this up directly in the partner console (e.g. AppsFlyer). Instructions are in your Tatari dashboard > Integrations > Mobile Installs. 

Lower funnel (e.g. sales, subscriptions, etc.)

We track conversion events with our pixel, Tatari Tag Manager, that you install across all web pages. This tells us who took action as a result of seeing your ad.

You can set this up in your Tatari dashboard > Integrations > Tatari Tag Manager.

We will use any of the lower-funnel events you have preset in your mobile attribution partner (see the companies listed above).