Media Buying - Inventory Types

Tatari has the ability to buy on various timelines depending on strategy and budget. We can buy on a weekly or monthly+ horizon.

There are three main approaches to buying TV inventory:

1. Remnant - We bid on these (which is why you see booked vs target in your media plan)
2. Non-preemptible
3. Upfronts

The basics of each are summarized in the table below: