Video: Media Upfronts '22-'23

As we move into the second quarter of 2022, we wanted to make you aware of the Upfront marketplace, which focuses on the most premium inventory available in the TV landscape. From Primetime spots to live-action sports, these are the biggest and most viewed spots for the upcoming calendar year.

The buying process for Upfronts requires advanced planning and a varied approach compared to your typical Tatari experience, but this media can be incredibly impactful for your long-term business goals.

To help you get acquainted with the Upfront process, Client Strategist Paul Hutchison hosted a Webinar covering this information. 

If you have any interest in these larger-scale TV buys, we would advise you to review this video by the first week of May 2022 as the deadline for Upfront applications is rapidly approaching.