Pilot Campaigns: What to Expect

Congratulations on launching your TV pilot campaign with Tatari. In the presentation below, we’ll touch on what you can expect before, during, and after your campaign is complete. A few areas we’ll cover are:

• The philosophy of a TV pilot - the strategy behind how Tatari builds your media plan.
• The pilot journey - what you can expect to see as Tatari tests, learns, and ultimately optimizes your campaign.
• Advanced testing (post-pilot) - now that your campaign has concluded, there are more ways for your brand to efficiently test networks, dayparts, audiences, and more.