Bulk Action Center in the Media Buying Platform*

Redistribute Allocation by Spot

Use this bulk action to easily adjust the spot allocation for bookings. With this tool, you can quickly allocate bookings by percentage between 15, 30, 60 and 120 second spots. Select the bookings you’d like to update and simply click on “Redistribute Allocation by Spot” in the Bulk Action Center. When the modal appears: 

• Type in the percentage you’d like to have for the following: 15, 30, 60 and 120 second spots
• In the Redistribution section, choose how you’d like to enforce your allocation
  • Enforce Allocation: this will maintain your budget allocation, but the spot allocation may be slightly off
  • Enforce Split but Stay Below Allocation: this will enforce the spot allocation while staying below budget
  • Enforce Split and Allow Potential Increased Allocation: this will enforce the spot allocation, but the budget allocation may slightly increase
• Click Redistribute Allocation!

Set Booked Rate to Last Aired Rate

Copy over the last aired booked rate on a booking that performed well in previous weeks. Select the bookings you’d like to adjust and click on “Set book rate to last booked rate” in the Bulk Action Center. 

Please note, bookings with no last aired booked rates will not be affected.

Copy Based on Historical Performance

Copy your top performing bookings to a new media plan based on your preferred KPI (such CPV or CPI) and designated time period. This tool allows you to look at aggregated performance, rather than just a week at a time.

Type in Copy Based on Historical Performance in the Action Center to get started. We recommend only looking back at up to four weeks at this time.

Extend Campaigns

Extend your top performing campaigns. This action does the work for you - simply add your KPI and look back window, then the tool will do the rest! All selected applicable campaigns will be extended to the new media plan.