General Guidelines for Building and Submitting Media Plans*

When is the latest a media plan can be approved by Networks?
We recommend completing all orders by end of day Wednesday.

When should I confirm my budget for the week?
Please confirm budget by Monday morning of the week via Email. The earlier in the week that we can understand budget goals, the earlier we can get to work on your plans and get the media you want.

When is the latest I can send a Media Plan to Tatari for approval?
Please submit your plan by Wednesday morning at the latest. This will give your media buyer time to review your plan and make suggestions prior to sending the plan to networks and publishers.

How late in the week can I revise my media plan?
Please submit any revisions by Wednesday at noon.

How late in the week can I make changes to my creatives?
Creative changes must be made by Tuesday morning. No changes to creative will be able to take place after this time. After you submit a creative change it will take 2-3 days for the changes to go into effect.

What day of the week should I be building my media plan?
We recommend building your media plans on Monday and Tuesday. This will allow you to use data from your previous week's plan to inform your new plan.

What is the max shave rate you would recommend?
Please view this article to learn more about bid rates and clearance.

Will Networks be upset if I shave too aggressively?
Networks will not be happy if you shave too aggressively. To protect your relationship with the Networks, as well as Tatari's, a Tatari Media Buyer will review your plan prior to sending it to the Networks to ensure we maintain a healthy relationship for all parties involved. Please view this article to learn more about suggested bid rates and clearance.

Are there any situations where I will still work with the Tatari team to execute a buy?
Yes, you will work with the Tatari team to execute the following types of buys:

• Programmatic buys
• NPE buys
• Local buys (these need to be negotiated manually by the Tatari team)

When should I reach out to my CSM when building a media plan?
Please reach out to your Tatari team in the following situations:

• To provide the weekly budget
• When launching a new creative - please make sure to provide the launch date
  
• When your plan is complete
• If you need to make in week changes
• If you have questions on strategy or reporting