Reach Frequency (R/F) Prediction*

In order to build media plans that successfully help you scale, it’s helpful to know the expected Reach and Frequency (R/F) before committing to it. With our new R/F Prediction tool, media buyers can:

• Receive predicted R/F metrics quickly
• Get a better idea of a plan’s reach and frequency before submitting buys
• Maximize the number of people in a target market that see your brand's advertising at the optimal frequency to drive conversion

FAQ

Where can I access the R/F Prediction tool?
If you look at the top section of the Media Buying Platform, you will see a new button next to Predicted Clearance. Click the “Request” button under Predicted R/F. 

How do I input my specific R/F parameters?
After you click the “Request” button under Predicted R/F. Once you click this button, a modal will pop up.In this modal, you can select certain parameters to see predicted reach and frequency for a specified time frame. The parameters are: Combined R/F, Linear Plan R/F, and Streaming Plan R/F. You can select one or multiple options.

For linear, you can also pull reach and frequency for certain demographic data, such as age, gender, and income. For age/gender, you can select a gender, an age range (as long as it’s available in ComScore), or both gender and age range. The available ranges will appear in the dropdown menu.

How will I receive the information?
After you press Request R/F in the modal, you will receive an email with the requested information. The data will be written in the email, but you can also view the data via an Excel spreadsheet attachment. 



Can I request R/F prediction for multiple weeks?
Yes, you can request R/F prediction for multiple weeks. If you request R/F prediction for multiple weeks, you will receive the information in multiple emails. Each week will be broken out into its own email.

Can I request that the R/F report be sent to multiple emails?
At this time, reports are only sent to the report requester. 

Are all networks//rotations available?
At this time, not all networks and rotations are available. 

I don’t see the age range I’m looking for, what should I do?
Demographic information is subject to availability in ComScore. If a specific age range is unavailable, please try changing your range.

I have more questions or need help. What should I do next?
Email us at feedback@tatari.tv. We’re happy to help!