Strategy Tagging for Media Buyers*

We’re making it easier than ever to manage and filter your bookings in Tatari’s Media Buying Platform. Through the use of Strategy Tags, you can label and then filter bookings and campaigns based on your preferred groupings. Once the bookings are labeled, you will be able to better understand performance using your preset and custom tags.

View Strategy Tags in Action

Watch our video below to learn how to create, manage, and view Strategy Tags in Tatari’s Media Buying Platform.

FAQ

What are the various Strategy Tags?

Strategy Tags are broken down into the following categories:

Recurrence: differentiate between new and existing rotations

• Core: Rotation with proven success for client over length of time
• Test: New Rotation for client with unproven results

Business Objective: differentiate based on business objective

• Brand: Buying strategy intended to increase overall brand awareness
• Direct Response: Buying strategy intended to optimize for immediate lift

Custom: customize tags based on individualized objectives

• Private Tag: A tag that a user has created and notated as “Private”. No other media buyer will be able to view your private tags.
• Company Tag: A custom made tag that you will be able to see. This tag is NOT private by default. 
  • Example 1: Holiday Campaign vs Ongoing Campaign
  • Example 2: Shoes Creative vs Sweatshirt Creative

Do I need to tag my bookings?

While Strategy Tags are not required, we strongly recommend that you start tagging your bookings to better understand campaign performance on an individualized-level.

Is there a limit to the number of Strategy Tags I can create?

There is no limit to the number of Strategy Tags you create.

What happens to the tags of a booking when you copy it to a new week?

If you copy or move a booking to a new week, the tags will also be copied over and then you can adjust as needed. 

What happens if I delete or rename a Strategy Tag? 

If you delete a Strategy Tag, it will be removed from the Tag Manager and archived. You will not be able to apply the archived tag to future bookings. The archived Strategy Tag will still be visible on all previous bookings that had the tag applied.

Why are streaming bookings tagged by media week while linear bookings are not?

This differentiation is needed because streaming bookings regularly span up to 12 weeks so we need to differentiate the relationship to maintain the same level of granularity.
Example: When you first run a streaming campaign on a new publisher you might assign the “test” tag. If it works well and you keep running and scaling on that publisher for several weeks, you’d want to replace the “test” tag with a “core” tag.

If I use the bulk action center to remove tags, will it overwrite and remove tags for just that week or will it also affect previous and/or upcoming weeks?

By default, if you use the bulk action center to remove tags, only tags for the current week will be overwritten. Previous weeks and upcoming weeks will not be affected. 

However, for streaming, you can choose to apply the tag settings to all future weeks. To do so, visit the Bulk Action Center, then select “Update Strategy Tags”. Make your tag selections, then check “Apply all tags to future weeks (and overwrite previous tags)” in the lower left corner. Click “Update” and you preferences will be applied.

Will my Strategy Tags be reflected in the Tatari Dashboard?

We are currently working on this functionality. We intend for Strategy Tags to be reflected in the Dashboard in Q4 2021.

What if I receive an error message when I try to use the Strategy Tags tool?

Please use the shared slack channel if you require assistance.

I have more questions or need help. What should I do next?

Email us at feedback@tatari.tv. We’re happy to help!