Types of TV Ads

Brand Ads: Brand ads build awareness around the product and do not aim to drive immediate response amongst viewers. They incorporate a subtle call-to-action (or none at all) and typically require a larger investment in creative production.

Direct Response Ads: Direct response ads aim to drive immediate response from viewers (ie visit a website, download an app, purchase a product, etc.) and typically include a strong call-to-action.

Brand Response Ads: Brand response ads aim to drive immediate response (DR) while still appealing to people's long-term aspirations (brand).