Video: DragFactor Enables Next-Day Measurement

When an ad airs on linear TV or a streaming platform, you'll see an immediate response, or an influx of visitors to your website. However, not everyone visits right away—many respond days, weeks, or even a month later. This delayed response is hard to measure directly because it occurs later in time, often going unaccounted for or even misattributed by most - but not with Tatari.

We know you need to see your campaign’s performance results that measure both the immediate and delayed response. Tatari’s DragFactor quantifies the relationship between these two types of response as a multiplier. Simply put, this helps you understand how many additional delayed responders you can expect in the future for every immediate response you see now. This information is available in near real-time, right within your Tatari dashboard.

Watch our short video to learn more about DragFactor including how we calculate category and custom DragFactors.